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Проект инфографики экосистемы Tesla: визуальный стиль и структура
Опубликовано 31 августа 2026
Промпт
Ultra-premium Tesla ecosystem infographic poster, 4:5 vertical format, concept-driven design titled “TESLA – ACCELERATING THE WORLD’S TRANSITION TO SUSTAINABLE ENERGY”, designed as a high-end editorial technology campaign rather than a conventional corporate infographic. CORE CONCEPT: “ONE ENERGY SYSTEM” Tesla visualized not simply as an electric-car company, but as a vertically integrated ecosystem connecting transportation, charging, energy generation, energy storage, software, AI and robotics. The entire composition follows a POWER → STORAGE → MOBILITY → INTELLIGENCE narrative. A single continuous Tesla-red energy pathway visually travels through the entire poster, connecting every major section and creating one recognizable graphic signature. The visual language should feel like: premium automotive campaign × technology annual report × scientific information design × Behance-featured editorial poster. LAYOUT STRUCTURE — CINEMATIC TOP-DOWN COMPOSITION: TOP 45% — DOMINANT HERO VISUAL: Cinematic dusk landscape with a dramatic modern Tesla energy facility integrated into a rugged natural environment. Foreground: a precisely rendered Tesla vehicle in a powerful 3/4 front perspective, low camera position, realistic wet-ground reflections, sculpted bodywork, controlled studio-quality highlights. Secondary elements integrated naturally into the environment: - Tesla Supercharger infrastructure - Powerwall - Megapack - solar panels / Solar Roof - subtle Tesla manufacturing architecture - distant electric vehicles moving through the landscape Do NOT create a product lineup. Every object must belong to one connected energy story. Above the facility and vehicles: A huge semi-transparent atmospheric energy field. Extremely subtle. Not a sci-fi dome. Instead, visualize an invisible energy network using: - thin Tesla-red orbital paths - white technical contour lines - tiny nodes - charging pulses - solar-energy traces - restrained data particles The network should visually connect: SOLAR → STORAGE → CHARGING → VEHICLES → SOFTWARE → AI HERO TYPOGRAPHY: Small top-left Tesla wordmark. Small technical annotation: EST. 2003 Large editorial headline occupying the left side: ACCELERATING THE WORLD’S TRANSITION TO SUSTAINABLE ENERGY Make “TRANSITION” the visual accent using Tesla red. Subheading: Electric mobility, clean energy, storage and intelligence — built as one integrated system. Typography must feel premium, restrained and architectural. Use a sophisticated geometric / modern sans-serif system with extremely precise spacing. MICRO EDITORIAL DETAILS: Around the hero image introduce tiny technical labels: 01 / GENERATION 02 / STORAGE 03 / MOBILITY 04 / CHARGING 05 / INTELLIGENCE Small coordinates. Fine measurement marks. Hairline dividers. Tiny system annotations. Subtle engineering-style callouts. These details should reward close inspection without making the poster cluttered. MID TRANSITION ZONE: The hero’s Tesla-red energy pathway descends from the landscape into the information architecture. The line should physically continue into the lower infographic. This creates a visual transition: ENERGY SOURCE ↓ ENERGY STORAGE ↓ CHARGING NETWORK ↓ ELECTRIC VEHICLES ↓ AI + SOFTWARE No disconnected sections. Everything must visually belong to one system. DATA STRIP: Five extremely refined editorial statistics. Use large numbers with tiny supporting labels: 01 ELECTRIC MOBILITY 02 ENERGY STORAGE 03 GLOBAL CHARGING 04 SOLAR GENERATION 05 AI + SOFTWARE Each separated by ultra-thin vertical dividers. No cards. No rounded UI. No dashboard styling. LOWER 50% — INFORMATION ARCHITECTURE: SECTION TITLE: THE TESLA ECOSYSTEM Supporting line: One integrated system spanning mobility, energy and intelligence. LEFT INFORMATION COLUMN: 01 — VEHICLES Model 3 Model Y Cybertruck Semi Roadster Short description: Electric vehicles engineered around performance, efficiency and software. 02 — ENERGY Powerwall Megapack Solar Roof Solar Panels Short description: Clean energy generation and storage designed to scale. 03 — CHARGING Supercharger V4 Supercharger Wall Connector Destination Charging Short description: A global charging infrastructure connecting mobility to energy. 04 — SOFTWARE + AI Vehicle software Autonomy AI Robotics Short description: Software and intelligence continuously expanding the capability of the system. CENTER VISUAL — HERO INFOGRAPHIC: Create a sophisticated concentric Tesla ecosystem diagram. CENTER: TESLA Around it: INNER RING: MOBILITY Vehicles SECOND RING: ENERGY Solar Storage Megapack Powerwall THIRD RING: INFRASTRUCTURE Supercharging Charging Manufacturing FOURTH RING: INTELLIGENCE Software AI Robotics OUTERMOST RING: SUSTAINABLE ENERGY FUTURE All rings connected through extremely thin Tesla-red and white directional pathways. The diagram should look like scientific information design rather than a corporate flowchart. Large breathing space. Precision geometry. Minimal labels. RIGHT INFORMATION COLUMN: “POWERED BY INNOVATION” Four visual modules with small photographic crops: BATTERY TECHNOLOGY Energy density, efficiency and scalable storage. VERTICAL INTEGRATION From energy generation to vehicle delivery. SOFTWARE + AI A software-defined product continuously improving through intelligence. GLOBAL ENERGY NETWORK Mobility and energy infrastructure operating as one connected system. Each module uses a tiny Tesla-red accent line. IMPACT SECTION: Large editorial statement: “THE FUTURE OF TRANSPORTATION IS ELECTRIC. THE FUTURE OF ENERGY IS SUSTAINABLE. THE TWO CAN WORK AS ONE.” Below: OUR MISSION Accelerate the world’s transition to sustainable energy. Use restrained typography and generous negative space. SIGNATURE VISUAL: The continuous Tesla-red energy ribbon from the hero image must return here. It should travel across the lower section and visually connect: SOLAR → STORAGE → CHARGING → VEHICLES → AI This ribbon is the poster’s signature design element. FOOTER: TESLA Technology · Energy · Mobility · Intelligence Small legal/editorial line. Optional QR placeholder. Minimal website reference. Small “MURPHY AI” signature positioned discreetly in the extreme bottom corner, treated like an independent design-credit mark rather than part of Tesla branding. COLOR SYSTEM: PRIMARY: Near Black — #0B0D0F SECONDARY: Graphite — #171A1D LIGHT: Warm White — #F2F2F0 BRAND ACCENT: Tesla Red — #E82127 SECONDARY ACCENT: Cool Silver — #AEB4BA ENVIRONMENTAL ACCENT: Extremely restrained electric blue / white Use red sparingly. Approximately: 75% black / graphite 20% white / silver 5% Tesla red The red should function as a visual signal, not as decoration. MATERIAL & LIGHTING: Premium automotive photography. Physically accurate vehicle reflections. Wet asphalt reflections. Brushed metal. Glass. Carbon fiber. Dark architectural concrete. Soft atmospheric haze. Natural dusk lighting. Controlled rim lighting around vehicles. Subtle red reflected light. Deep cinematic shadows. No plastic CGI appearance. No excessive bloom. No neon. TYPOGRAPHY: Ultra-clean modern sans-serif. Geometric proportions. Large condensed editorial headline. Extremely tight hierarchy. Mix: GIANT DISPLAY TYPE + SMALL TECHNICAL LABELS + MICRO ANNOTATIONS + PRECISE NUMERICAL DATA Typography should feel closer to a premium automotive annual report / art-directed magazine spread than an ordinary infographic. DESIGN PRINCIPLES: one powerful concept one continuous visual system strong editorial hierarchy large negative space cinematic hero photography precision information design asymmetrical but balanced composition minimal UI language technical micro-details restrained color high-end automotive art direction visual storytelling before decoration Every section must feel connected to the same energy system. The viewer should understand the story in 3 seconds and discover additional information after 30 seconds. QUALITY: 8K resolution 4:5 vertical editorial poster photorealistic automotive rendering + sophisticated vector information graphics award-winning information design Behance-featured project quality premium automotive campaign art direction luxury editorial typography museum-quality composition print-ready detail extreme micro-detail professional art-direction-level finish NEGATIVE PROMPT: no generic EV advertisement no generic futuristic city no cyberpunk no neon city no excessive red no rainbow colors no floating product collage no random cars no cheap 3D rendering no excessive holograms no sci-fi dashboard no UI cards no rounded information boxes no clutter no stock infographic aesthetic no excessive icons no generic sustainability imagery no wind turbines unless conceptually necessary no unrealistic vehicle proportions no distorted Tesla vehicles no incorrect Tesla logos no fake model names no illegible typography no duplicated vehicles no excessive glow no overdesigned gradients no generic corporate presentation aesthetic –ar 4:5 –style raw –q 2
